Analog and the drop make me go wow

Milan Design Week - Day 1 - Brera district

My first ever visit to the Fiera del Mobile in Milan began with an unexpected treat. On Saturday we planned to visit the 'Fuori Salone', an alternative unofficial part of the fair. Over the years the Design Fair has become an excuse for designers, shops and makers to display their work not only in the Fair grounds (in Rho) but also all over the city itself. Various quartieri of Milan are filled with stalls and installations.

We started our trip in the Brera district. There we followed a route which would take us to the Duomo.

Our first visit was to be the shop of furniture company Fritz Hansen. Their display focused on launching Analog, a table by Spanish designer Jaime Hayon. And re-introducing two chairs by the great designer Arne Jacobsen: the Drop chair in new materials and an improved version of the Grand Prix chair. There were videos being projected onto the surface of the tables, with various scenes suggesting how Analog and the Drop or the Grand Prix would bring people together. The result was captivating.

Analog in white and the Drop in red

Analog and the Grand Prix

An interesting use of the table

What caught my eye though was a small display about architect and designer Arne Jacobsen (1902-71). It showed a building I happen to be very fond of.

A small display dedicated to designer A. Jacobsen

More about Fritz Hansen:

http://www.fritzhansen.com/en/fritz-hansen

All the photos in this post were taken by me.